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NatuEra Beginner's guide to understanding Cannabinoids


What exactly is CBD?

Cannabidiol, more commonly known as CBD, is one of over 100 cannabinoids found in the hemp plant. When consumed, CBD interacts with your body’s endocannabinoid system, which plays an important role in promoting holistic wellness.

What is hemp? How is it different from marijuana?

Hemp and marijuana are both types of cannabis plants, but they are not the same. The main difference between the two is the level of tetrahydrocannabinol, a psychoactive cannabinoid, more commonly known as THC.


Under U.S. law, hemp must contain no more than 0.3% THC (by dry weight) – practically, trace amounts–, whereas marijuana contains a higher concentration. Unlike hemp and its derivatives, marijuana is a controlled substance and still federally illegal under the Controlled Substances Act. 

where do we grow our hemp used in our products?

Our hemp is grown and hand-harvested at our family-run farm located on the tropical highlands of the Andes Mountains in Colombia. This is one of the few places on earth where year-round, sun-grown cultivation is possible.

Our unique equatorial location provides consistent equinox sunlight and stable growing conditions throughout the year, allowing us to grow and harvest some of the best hemp on earth under an always-fresh production model.


What are Cannabinoids?

Cannabinoids are naturally occurring compounds found in hemp plants. They’re also found in many other plant species, such as Coneflower (Echinacea), Electric Daisy (Acmella Oleracea), and even chocolate (Theobroma Cacao)! 

Our bodies also produce endogenous cannabinoids, called endocannabinoids, as part of the endocannabinoid system (ECS) that biologically exists in all human beings. The ECS plays an important role in promoting homeostasis, or a state of balance.


What is the Endocannabinoid System?

The endocannabinoid system –or ECS– is a biological system that naturally exists in all human beings. In fact, it exists in all other vertebrates too. 

First discovered between the late eighties and early nineties, the ECS is highly complex and is the subject of extensive ongoing scientific studies. The ECS basically consists of a vast network of receptors spread throughout the body and plays an important role in promoting homeostasis – or a state of balance. Cannabinoids, such as CBD, that are naturally produced by hemp plants, are known to interact with the endocannabinoid system.


What does the Endocannabinoid System support?

The ECS regulates and balances a variety of responses in the body: stress, appetite, sensation, mood, energy, metabolism, skin function and more

CBD Product Serving Size / Usage Guide









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